Tuesday, October 7, 2014

Ilustrarte 2014 Exhibition By Pedro Cabrito + Isabel Diniz (PT)

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ilustrarte exhibition pedro cabrito isabel diniz Ilustrarte 2014 Exhibition By Pedro Cabrito + Isabel Diniz (PT) architecture

Ilustrarte 2014 Exhibition by Pedro Cabrito + Isabel Diniz, photo: Joao Morgado – Architecture Photography


Ilustrarte is an international, biennial contest and exhibition for modern children’s book illustration held in Lisbon. For the 6th edition architects Pedro Cabrito and Isabel Diniz designed an exhibition space inspired by colourful toy blocks.


ilustrarte exhibition pedro cabrito isabel diniz Ilustrarte 2014 Exhibition By Pedro Cabrito + Isabel Diniz (PT) architecture

Ilustrarte 2014 Exhibition by Pedro Cabrito + Isabel Diniz, photo: Joao Morgado – Architecture Photography


“For this Ilustrarte 14, we have crossed illustration for children with the playful and creative dimension of the act of playing, in a resolution that explores the formal characteristics of the renowned colorful toy blocks, timeless in its simplicity and potential for discovery.” says Cabrito and Diniz.


ilustrarte exhibition pedro cabrito isabel diniz Ilustrarte 2014 Exhibition By Pedro Cabrito + Isabel Diniz (PT) architecture

Ilustrarte 2014 Exhibition by Pedro Cabrito + Isabel Diniz, photo: Joao Morgado – Architecture Photography


“These objects remain recognizable and communicative, extracted from the daily iconography, transforming banal into an workout that brings us closer to the creative process of illustrating.”


ilustrarte exhibition pedro cabrito isabel diniz Ilustrarte 2014 Exhibition By Pedro Cabrito + Isabel Diniz (PT) architecture

Ilustrarte 2014 Exhibition by Pedro Cabrito + Isabel Diniz, photo: Joao Morgado – Architecture Photography


“Starting from this simple vocabulary of prismatic elements, we decided to associate a new material – higher density foam – with an attractive sensory high quality, inducing a tactile encounter and a playful interaction, in brief, stimulating imagination and participation.”


ilustrarte exhibition pedro cabrito isabel diniz Ilustrarte 2014 Exhibition By Pedro Cabrito + Isabel Diniz (PT) architecture

Ilustrarte 2014 Exhibition by Pedro Cabrito + Isabel Diniz, photo: Joao Morgado – Architecture Photography


“It is noteworthy that the very first notion model has been literally assembled using a set of blocks purchased at a toy store.”


In all, 150 illustrations were shown in sets of foam blocks grouped, combined and recombined using a purely recreational logic, “extending the graphic game of the illustrations to a volumetric game that transforms space and defies our want to play.”


Information
Exhibition: ILUSTRARTE 14, Biennial International Exhibition of Children’s Books Illustration
Exhibition Style: Pedro Cabrito + Isabel Diniz architects
Curators: Ju Godinho, Eduardo Filipe
Graphic Design and style: Silvadesigners
Constructor: Eurostand
Organization and Production: Ver Pra Ler / EDP Foundation
Location: Museum of Electricity, Central Tejo, Lisbon
Dates: 17th January – 13th April 2014


Images: Joao Morgado – Architecture Photography


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